Are you present on the web? Is your presence engaging and aligned with your brand and values?
According to GE Capital Retail Bank's research from 2012 more than 80% of consumers search online before making a purchase. You can expect this number to be higher today!
Make Use of Web Design to Express What Your Business is About
We design websites that mirror or project what your business or organization is about. How you are. How you conduct business. What your business values are.
If your business is not online in 2021 or your company website was designed years ago, you may be missing out on many opportunities. Here are the key visitor experience and business goals no one can afford to ignore:
- Establish a solid first impression. As they say we only get one chance to make that first impression with your visitors, leads and prospects.
- Increase engagement. Finding ways to manifest curiosity to drive the likelihood that your visitors will stick around to inquire about your services.
- Make it easy. Your visitors see tens of thousands of messages a day. You want to facilitate your visitor's experience as they search for answers to questions you may be able to help them with. Help them acknowledge your offerings and how they can solve their challenges.
Simply put, this means a fast website. One that is responsive and mobile-ready for smaller devices such as tablets and mobile phones. A website that clearly represents your business presence on the web. It's the new brick-and-mortar, yellow pages, newspaper ad. It's the foundation to any business. Think in terms of online real estate.
How We Work
We work with a content management system (CMS) called WordPress to bring powerful, yet easy to maintain websites. There are countless options on the market and WordPress has proven to be very efficient and versatile.
Showcase your professionalism through a well planned and designed website that showcases your colors and values to your prospect buyers and customers.
Is your website reaching and talking to the right people?
SEO audits: Search engine optimization audits point the way to a better strategy. We list the elements needing to be addressed, we rank them and include these points in a list of recommendations. Important aspects that shouldn't be overlooked: site speed, responsiveness, and security.
SEO compliance: The goal is to answer to the issues and opportunities identified during the audit. The impact of proper search engine optimization is how well your target audience can find what they search. The keyword here is relevance.
SEO maintenance: Although most of us wish it would be the case, nothing is eternal on the internet. Technological advances, social transformation, and other factors require us to keep developing valuable information and update the tools with which we craft our work.
For more on how these can apply to your organization have a look at our SEO services page.
Are you engaging the user? Is your visitor finding what they are looking for?
UX goes hand in hand with website design and SEO. The big idea is to make the visitor experience as pleasant and relevant as possible. No one likes to waste time searching. User experience, which includes user interface or UI, is all about having an onsite and offsite configuration to meet the user's needs.
User experience is also about how to weave your company's brand and values across your online and offline channels.
Leverage UX to Better Align Your Messages With User Intent
UX services focus on understanding how well your website responds to user behavior, their needs or jobs they are trying to accomplish, and the mindset they are in when they visit a particular page on your website. This is also known as user intent.
In practical terms, let's assume you have an emergency at work. You need a quick answer or workaround to a problem needing to be solved. You will likely reach for a web enabled device and look for this particular problem in the search engines. If the search results served send you to endless sales pages with pop-ups you might get discouraged and give up. If on the other hand you are served a clear page in which you swiftly identify aspects of your problem, and one that demonstrates the author understands where you are coming from and provides a quick solution or point to a service that may solve your problem you will feel relieved and satisfied.
Search engines are there to make answering our questions speedy and accurate. They can do this pretty efficiently assuming we teach them how to deliver our information. This is possible if we design the information in ways that it aligns with the user's intention and make that information easy to decode. This strategy often requires coordination between SEO efforts and UX to work properly. This in part explains why user experience is so interesting and in great demand these days.
To learn more about our user experience services
Have a look at our portfolio