Have you ever read a book, document or research paper that doesn't have a title, date, author name, or structured content such as a table of contents or index?
If you did you may have been confused about the topic or intent of the story, or may even have questioned the author's reliability. Even worse, if you couldn't identify at first glance whether the information was worth your time, you possibly simply ignored it and moved on to another resource.
A website without SEO is like a filling cabinet filed with papers without tabs or without file folders or an index to organize the information contained in it. This key here is what helps search engines and online bots know and codify what your website is about and how it should document and index the information in search results.
How SEO works in a nutshell
Search engine optimization is quite a packed concept. Here are a few pointers that might help demystify how it can help you.
Search engine optimization, also known as SEO, covers many key aspects of a website from its structure and how content is categorized, accessibility and readability of the content, content management and creation, web server configuration and many other aspects.
The ultimate goal is to help search engines index and document your website the way it is intended to, and help web users find you in searches.
So why should SEO matter to you?
You may be a small business owner or manager in a company wondering why search engine optimization should be on your roadmap. SEO is a lot like investing, the earlier you get in the more you reap. Think of it as polishing your website to make sure it radiates. There is always room for improvement which is the reason you need a strategy to focus on the low-hanging fruit.
SEO is not your 'one-off' type of investment. Over time, if you don't polish your site, it will lose your previously invested resources. Why is that? The web evolves. New competing websites see light of day and technology changes as well.
Every search engine optimization project is different. Below are 3 main phases to the SEO process.
Maintenance and outreach
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